Essay: Contextualizing Church Planting

Note: The following essay was written as a paper for a class I took at the Charlotte campus of Reformed Theological Seminary in July 2011.  The class was led by author and pastor Jim Belcher.  It was based on his book "Deep Church."  Accordingly, this essay makes reference to topics discussed in greater detail in the book and the class, especially Belcher's treatment of "The Great Tradition" of the church.  For these topics, and for a broader treatment of the issue of balancing culture and tradition in the Church, I commend the reading of "Deep Church."


PDF file of the essay "Contextualizing Church Planting"


Contextualizing Church Planting:
Balancing Mission and the Tradition when Choosing a Model

© 2011 Rev. Mark A. Wood


INTRODUCTION
The church planting movement in North America has identified or produced a number of church planting models, modes, and methods.  The availability of differing approaches to church planting presents new challenges for church planters and church planting teams.  The influence and importance of choosing an effective model is widely understood, but the ways in which church planters go about choosing the model are often highly subjective.  Personal preference, prior experience, attraction to innovation, the lure of “successful” models, and the influence of church planting programs and consultants are more influential in choosing (or settling on) a model than objective analysis.  This paper explores the potential of developing an objective basis for choosing a church planting model through balancing cultural considerations for a mission opportunity with the Great Tradition of the church.
CULTURAL CONSIDERATIONS IN CHURCH PLANTING
        The word “culture” is often used by church planters in reference to the prevailing attitudes, values, goals, and perspectives of a population within a specific geographical area.  This working understanding of culture fits well with the dictionary definition of culture as “the customary beliefs, social forms, and material traits of a racial, religious, or social group; the characteristic features of everyday existence (as diversion or a way of life) shared by people in a place or time.” (Merriam-Webster 2005)
        With the growth and diversification of American society, understanding culture has taken on a new importance for church planting.  While culture in America has never been monolithic, previous generations of Americans shared a culture that was far more universal than today’s generation.  In the past, variations in American culture were primarily defined by regions.  Today, a variety of cultures can be found coexisting (and often competing) in a single community.  This fragmentation of American culture is of special interest and concern to church planters because of the significant role that a culture has in the personal formation of its constituents.  Only by understanding a culture can a church planter understand how to proceed with an effective church planting approach, including the most promising church planting model.
        Cultural issues that must be considered by a church planter include finding ways of initiating relationship building through effective points of contact, adapting to the means and methods of effective communication within the culture, understanding the perceived (i.e., felt) needs of the culture’s constituents, and developing a Law/Gospel dynamic that engages the people of that particular culture.
        The starting point of the church planter’s discovery efforts is identifying the explicit culture of a mission opportunity.  In the past, we might have spoken of an explicit culture as a subculture, i.e., a cultural group within a larger culture.  The fragmentation of American culture into a myriad of distinct cultures calls for us to look at smaller pockets of cultures as distinct cultures rather than as subsets (even rebellious subsets) of a larger culture.  Church planters who intentionally work to identify the characteristics of a unique culture will avoid the hazards of appealing to a broader culture that may not reflect the characteristics of the target community and selecting a church planting model that is ineffective with the explicit culture of that community.
        In general terms, identifying the explicit culture of a mission opportunity (i.e., a target group) involves study of, dialogue with, and experience in the community that makes up that culture.  While the specific means of accomplishing these three things is beyond the scope of this paper, it is important to recognize what this does and does not entail.  The study of a culture should be both objective and subjective.  The objective study of a culture would include interpreting demographic data, digesting sociological reports, and reading the studies of other researchers of that culture.  Subjective study would involve making use of the media produced or consumed by the members of the culture, including written matter, video recordings, and music, in the form used by the culture (e.g., physical, electronic, on-line, etc.).  Such study prepares the church planter to engage in dialogue with members of the culture, though initial attempts at such dialogue may be awkward as the church planter “learns the language” of the culture.  Through these dialogues, the church planter will begin to experience the culture for himself as he builds relationships with members of the mission opportunity.  This experience is vital for getting the explicit culture into its proper context, which, in turn, is essential for properly identifying and understanding that culture.
        An authentic exploration of an explicit culture calls for the church planter to personally engage the culture without fully immersing himself in the culture – it is an “in-not-of” experience.  The church planter, in order to be a church planter, must maintain a degree of distance from the culture of the mission opportunity as one who is alien to that culture.  The church planter is, by his nature, an outsider.  He may be bringing something valuable to the culture, but it is foreign to it.  After all, the goal of the church planter is to plant the church, which is, by its nature, foreign to every human culture.

 BRINGING THE ONE, HOLY, AND APOSTOLIC CHURCH TO THE CULTURE
        One of the pressing challenges of contemporary church planting, no matter what the cultural considerations may be, is having a proper understanding of what constitutes a church.  While it may seem obvious what a church is, the differing understandings of and theological definitions of “church” can lead to differing assumptions about church planting.  When church planting is treated as a “one size fits all” approach without respect to these differences we are in danger of planting something other than churches with the results often being shaped by the explicit culture of a mission opportunity rather than by God’s Word and the church’s historical understandings of it as formative and normative for the church.
        The operative definition of “church” is often dependent upon the Christian heritage of the person or persons leading the church planting effort.  Among Reformation churches, there is general agreement of what a church looks like. For example, the Augsburg Confession discusses the church according to her outward signs, or marks:
“The church is the assembly of saints in which the Gospel is taught purely and the sacraments are administered rightly. For the true unity of the church it is enough to agree concerning the teaching of the Gospel and the administration of the sacraments. It is not necessary that human traditions or rites and ceremonies, instituted by men, should be alike everywhere. It is as Paul says, ‘One faith, one baptism, one God and Father of all,’ etc. (Eph. 4:5, 6).” (Tappert 1959, 32)

        Contemporary understandings of “church” focus more on what the Augsburg Confession calls “the assembly of saints” rather than on the pure teaching of the Gospel and the right administration of the sacraments (i.e., Baptism and the Lord’s Supper, which are also referred to as “ordinances” in some Reformation church bodies).  Thus the purpose of the assembly and its characteristic marks may vary with each instance of the church as a unique assembly.  While this frees the church to readily adapt to the explicit culture of a mission opportunity, it leaves the church vulnerable to becoming immersed in and redefined by the targeted culture.
        A good attempt at balancing the Tradition’s focus on the church’s marks with contemporary church planters’ emphasis on the church as an assembly is found in Missional Church: A Vision for the Sending of the Church in North America edited by Darrell Guder: “While the Greek word for ‘church,’ ekklesia, can mean any assembly, it often refers to an assembly gathered for decision making, a town meeting. Thus the church is that gathering of the reign of God assembled to be a sign of that reign, to proclaim the reign of God in word and deed, to make decisions, and to give allegiance to their Ruler.” (Guder 1998, 118)  Caution should be exercised with this definition as the historic marks of the church are de-emphasized (i.e., “Word and sacraments” are reduced to proclaiming the reign of God “in word and deed”).  Indeed, Guder goes on to redefine the marks of the church in a way that relegates the Word and the sacraments to the background by stating that “the primary mark of the church is its apostolicity, its sent-ness as the witness to the good news of God’s saving rule.” (Guder 1998, 214)
        Church planters who understand the need to engage the explicit culture of a mission opportunity but are not rooted in the Great Tradition of the church are especially at risk of redefining “church” according to cultural standards or emphases.  Relying on the Tradition to form the boundaries of our definition serves as a safeguard against inadvertently devolving the church into an element of the culture of a target group.  For those expressions of the Christian faith that don’t make use of the Tradition, Ed Stetzer promotes establishing those boundaries directly from Scripture: “ecclesiology is not a blank slate to draw out of the cultural situation. The Bible tells us that certain things need to exist for a biblical church to exist. Certainly, how we do some of those things is determined by the context, but that we do them is determined by the Scriptures.” (Stetzer 2006, 159)
        Stetzer’s point about context is well taken.  However, what Stetzer excludes from his discussion about ecclesiology is troubling.  Bypassing the two thousand year formation of the church through the Great Tradition, Stetzer seeks to define the contemporary church solely on the basis of Scripture.  This application of Biblicism falls short in two ways.  First, it imposes the culture of the First Century Mediterranean world (especially as defined by Judaism) on the church as the unwavering basis for the church’s culture throughout the ages.  Even when adapting for context, as Stetzer allows, this approach is overly restrictive as it limits the adaptation and evolution of the church in meeting cultural situations far removed from (and probably unimagined by) the Biblical world.  Second, it fails to recognize that the church has its own distinct culture that, while based in the Scriptures, has evolved and developed over time to meet its mission in the varied circumstances of a dynamic world.
        The failure to recognize the necessity and purpose of the church having its own culture is a major limitation in much of contemporary church planting.  While most church planters understand the underlying struggle of God’s Kingdom against the kingdoms of this world when planting a church, few seem to embrace the reality that planting a church is invading a human culture (or cultures) with the alien culture of the church.  Instead of looking to the Great Tradition for understanding how to bring the church in its cultural packaging to people, much of current church planting doctrine encourages church planters to jettison the church’s culture because they consider it a barrier to engaging a culture that is foreign to that of the church.  Stetzer’s Biblicism is a lament that many church planters have jettisoned the culture of the Apostles as well.
        The strength of using the Great Tradition to define “church” is that it incorporates the culture of the church into our understanding of the church.  As with any culture, the culture of the church must develop and evolve in order to remain viable while maintaining its essence so that it is not subsumed by another culture.  The Great Tradition includes the values, ideas, experiences, and world views of the church in the First Century, but then grows, adapts, and applies them as the church expands and matures.  Restricting the church’s culture to that of the Apostles retards the growth of the church just as limiting a child to the nurturing of infanthood would limit his growth and development.  Just like a body – a wonderfully Biblical image of the church – the church’s culture changes over time and through growth, but not in ways that conflict with its essence.  In this way, the Great Tradition can be seen as the depository of the DNA of the church’s culture.  Just as a person grows physically through various stages while remaining the same person, so the culture of church goes through growth and change while the church remains the church.
        Without the influence of the Great Tradition the culture of the church is subject to change without boundaries.  This kind of unregulated change would be like a person growing through phases without static DNA.  As he changed he would take on all sorts of characteristics, many of them contradictory and most of them throwing the poor person and those close to him into confusion and anxiety.  Unfortunately, those who have abandoned the Great Tradition have introduced just this kind of change to the church and its culture – often with the same confused and anxious reactions.  On the other hand, there have been many attempts to hold the culture of the church in a type of suspended animation.  Like Biblicism, this has the effect of defining a specific instance of the church’s culture as normative for the contemporary church.  The remedy to both of these errors is found in contextualizing the church’s culture while differentiating between essentials and adiaphora.
        Examining those things that are essential to the church and therefore constant in the church’s culture brings us back to the marks of the church.  The essence of the church is in the Word being taught in its purity and the sacraments being rightly administered.  The manner in which these things are done in order to accommodate human cultures falls into the realm of adiaphora.  The Lutheran Formula of Concord (Article X) spells this out clearly:
We further believe, teach, and confess that the community of God in every place and at every time has the right, authority, and power to change, to reduce, or to increase ceremonies according to its circumstances, as long as it does so without frivolity and offense but in an orderly and appropriate way, as at any time may seem to be most profitable, beneficial, and salutary for good order, Christian discipline, evangelical decorum, and the edification of the church. Paul instructs us how we can with a good conscience give in and yield to the weak in faith in such external matters of indifference (Rom. 14) and demonstrates it by his own example (Acts 16:3; 21:26; 1 Cor. 9:10). (Tappert 1959, 611)
        The ordination of homosexual clergy provides a good example of differentiating between essentials and adiaphora.  Church planters are likely to engage cultures in which homosexuality is accepted (even promoted) and the limitation of roles based on sexual preferences is seen as an expression of discrimination, hatred, and fear.  Those who embrace God’s Word as normative understand that homosexuality is a sin and that the open and unrepentant practice of it disqualifies a person from serving in the pastoral office.  However, we also find well-intentioned church planters who, in wishing to accommodate the culture, obscure or distort God’s Word on this matter.  They seek to find a way to include the culture’s preferences into the church’s practices.  Some have even gone so far as to make the matter a cultural matter rather than a theological matter.  The prohibition is an essential matter.  How one goes about teaching the truth of God’s Word is adiaphora, providing one finds a way to teach it faithfully.
        Any number of issues can arise when bringing the culture of the church into the culture of a mission opportunity (e.g., the role of women, the sanctity of human life, the Biblical understanding of marriage and sexuality).  The Great Tradition of the church provides an excellent framework for dealing with these issues in a manner which maintains the essentials and allows adaptive freedom in adiaphora.  It also provides two thousand years of experience in engaging cultures that are foreign and hostile to that of the church.  In the Great Tradition we find practical examples of “being all things to all men” in order that God’s Word of salvation would reach them.  Relying on the Great Tradition to inform us regarding the church’s culture provides boundaries which protect us from going too far in accommodating human cultures.  Maintaining the essentials of the church’s culture avoids the tragedy of planting churches that fail to reach those who are lost because they end up subsumed by the culture they were seeking to reach.  When considering the hazards of engaging human cultures as the church we do well to bear in mind William Inge’s warning that “Whoever marries the spirit of this age will find himself a widower in the next.” 
MISSION AND TRADITION IN CHURCH PLANTING MODELS
        Recognizing that church planting is the strategic invasion of a human culture by the alien culture of the church, a church planter or church planting team should be very intentional about selecting a church planting model that provides effective ways of entering into the explicit culture of a mission opportunity while preserving the culture of the church.  Church planters who purpose to do this discover rather quickly that it is neither a simple nor a straightforward task.
        The first challenge to balancing mission and tradition when selecting a church planting model is the lack of a common definition or agreement as to what a church planting model actually is.  Ed Stetzer acknowledges this situation when he writes, “Ask ten different organizations for a list of the different types of church planting models and you will get ten different lists (i.e. there is no universally agreed to list of church planting models).” (Stetzer, NewChurches 2007)  Stetzer rightly observes that “often people confuse ‘models’ with ‘strategies.’”  Unfortunately, he goes on to add further confusion to the issue by promoting his own definition and examples of models which are more modes and methods than models.
        Mindful of Stetzer’s assessment, and at the risk of adding yet an eleventh entry to his proverbial list of church planting models, it is necessary to clarify what a church planting model is (and is not) before discussing the next challenge to balance mission and tradition when choosing a church planting model.  What appear to be missing in the discussion on this topic are clear distinctions between methods, modes, and models.  Each of these elements addresses the “how?” of church planting in a different dimension.  Methods are practical, modes are tactical, and models are strategic
        A church planting method is a particular action or procedure for accomplishing a church planting task or objective.  Methods are the practical actions of planting a church – the nuts and bolts of church planting.  Every church planting effort will include a number of methods.  Most will also include a variety of methods.  Many of the same methods are used under differing modes and models.  Examples of church planting methods include advertising through mailings, hosting a community event, inviting people in the community to a financial planning seminar, and establishing a counseling ministry.
        A church planting mode is a way or manner in which church planting is done.  It is the approach to church planting that organizes the methods into a cohesive effort. While a church planting endeavor will tend to focus on operating in a single mode, a well-planned and managed effort can effectively make use of multiple modes of church planting.  Examples of church planting modes include the “parachute drop” (i.e., inserting an outside church planter into a community or culture), opening a storefront or coffee house, mothering a daughter congregation, and establishing a child care center. Briefly stated, modes, more so than methods, are often misunderstood as models.
        A model is an example for imitation or emulation.  It is strategic in the sense that it considers the objectives of the overall task rather than addresses specific actions to be accomplished to meet those objectives.  A model is strategic, but it is not a strategy.   While a strategy is concerned with an overall objective, it is a plan of action that includes tactical and practical elements. When applied to church planting, a model is the organizing principle for strategically invading a human culture with the culture of the church.  There are a number of church planting models that meet this definition to one degree or another.  The North American Mission Board (Southern Baptist Convention) has effectively summarized them into five models: program-based, purpose-based, relational-based, seeker-based, and ministry-based. (North American Mission Board 2010)
        Determining the balance between mission and tradition in each of these models for church planting is somewhat subjective and highly contextualized.  In reality, a model in and of itself is neither mission-oriented nor Tradition-oriented.  However, there is a tendency in each of the models toward maintaining the culture of the church or gravitating toward the culture of the mission opportunity.  It is these tendencies that guide this evaluation.
Program-Based Church Planting Model
        The church planting model that is most familiar and most widely used is the program-based model.  As the name implies, this model focuses on programs to establish and grow churches.  The programs in this model are intended to meet the perceived needs of the community in which the church is planted, though the programs tend to fall into categories that are more reflective of the church’s culture than the secular culture of the community.  This speaks to the chief criticism of program-based church planting: it tends to gather people from existing smaller churches that do not (or cannot) offer the programs people desire into larger churches that have the resources for the programs. 
        The program-based church planting model recognizes the consumer nature of American culture and incorporates it into its strategic framework. The result is a consumer-oriented church that tends to be driven by the desires of already churched people.  This tendency is innate to the model as program-based churches are typically resource intensive because they require staff, buildings, and capital funding in order to develop and execute programs.  Out of necessity, they rely on a large core group of existing believers to fund the mission.  When the consumer preferences of these believers drive the church’s programs (which is naturally the case), the church’s culture ends up dominating the culture of secular community. Evangelism in program-based churches tends to be oriented toward drawing people from the community into the established culture of the church.  Overall, the program-based church planting model is skewed toward the Tradition (and, arguably, traditionalism).
Purpose-Based Church Planting Model
        The purpose-based model derives from Rick Warren’s book The Purpose Driven Church. The model promotes organizing the church planting efforts around the five purposes of a church as delineated by Warren: Worship (Magnification), Fellowship (Membership), Discipleship (Maturity), Service (Ministry), and Evangelism (Mission).  (Warren 1995, 102-107)  The nature of this model is made clear by Warren’s instruction “to choose or design a program to fulfill each of your purposes.” (Warren 1995, 141)   In the purpose-driven model Warren has brought focus and structure to the program-based model, so the purpose-based model is more of an application of the program-based model rather than a distinctly different model for church planting.
        The strength of this model is that it provides a safeguard against the consumer demands of already churched people driving the focus of the mission by having clearly defined purposes.  If those purposes reflect a mission orientation and the leadership of the church is able to keep the church committed to that focus, the purpose-based model can be well balanced in terms of mission and the Tradition.  However, the five purposes as defined by Warren are more reflective of a church that is orientated toward its own culture than toward that of the community.  Like the program-based model from which it is derived, the purpose-driven model is inclined toward drawing people into the culture of the church rather than engaging them in their own culture.
Relational-Based Church Planting Model
        The relational-based church planting model is mostly used to describe churches that are planted on a small scale with the intent of remaining small either in totality or in components.  This model is favored by house churches and multi-site, cell-based churches.  The intent of these small churches or units is to facilitate the development of relationships both among the core group of believers and with the non-churched (i.e., unchurched, de-churched, and never-churched) people in the community.  Formal structure and programs are de-emphasized in the relational-based church planting model.
        In theory, the relational-based model has great potential for being skewed toward the targeted culture.  In practice, however, this model tends to produce churches that are disengaged from both the explicit culture of the mission opportunity and the Great Tradition.  The focus of relational-based church planting tends to be toward establishing “New Testament” churches that are reflective of the church as it described in the book of Acts and the Epistles.  The result has been the promotion of a church culture that is both different than the culture of the mainstream church and even more disconnected from the secular culture than it.  Like the program-based and purpose-based models, the relational-based model tends to focus on drawing people into the culture of the church, albeit a distinctly different church culture.
Seeker-Sensitive Church Planting Model
        The seeker-sensitive model has its origins in the ministry of Willow Creek Community Church in Barrington, Illinois.  The seeker-sensitive model is similar to the purpose-driven (i.e., focused program-based) model.  In this model there is one specific purpose, namely, to develop programs to connect with people in the culture who are “irreligious” but are, to one degree or another, exploring or open to exploring spiritual matters.  While this model is a highly specialized application of the program-based model, its focus on a specific element of the target culture distinguishes it from the program-based model and presents unique challenges that warrant treating it as a separate model.
         While it has developed into several versions (e.g., seeker-directed, seeker-friendly, seeker-oriented), the seeker-sensitive model remains an approach that eschews the Tradition and intentionally embraces the culture.  There is an inherent imbalance between mission and the Tradition in this model, with the emphasis being placed on accommodating the culture of the mission opportunity at the expense of the Tradition. 
Ministry-Based Church Planting Model
        The ministry-based model for church planting is distinguished by caring for the whole person through services that address meeting their physical, emotional, and practical needs in anticipation of also addressing their spiritual needs.  This model relies on human care and social ministries to connect with the people in a targeted culture or community. The ministry-based model incorporates concepts of other church planting models in practical ways.  In this model ministry (i.e., services) are the programs, serving is the purpose, and developing relationships with non-churched people is foundational.  Cultural attitudes and values are engaged in an anticipatory manner as people are “met where they are” with the expectation that they will move away from a culture that is hostile to Christ and into a culture that is formed around the love and compassion shown by His people.
        The ministry-based model is capable of being reflective of both the New Testament church and the Great Tradition while engaging a culture in a balanced manner.  However, churches planted under this model are at risk of devolving into a culture-centered purveyor of a social gospel and becoming consumer-oriented in the sense of seeking to satisfy the consumer demands of people dependent upon social services.          

BALANCING MISSION AND TRADITION WHEN SELECTING A CHURCH PLANTING MODEL
        As the organizing principle for strategically invading a human culture with the culture of the church, there’s a lot riding on the selection of an effective church planting model.  Because the model drives the integration and coherence of modes and methods, it is very difficult to changes models once the planting of a church is in process.  The lack of a clearly defined and effective model is certain to lead to confusion, inefficiencies, and frustrations that may well result in planting a church that is not sustainable.
        Despite the importance of the church planting model, it is essential for balancing mission and the Tradition to understand that models are tools not solutions.  A planter or team may select the “right model,” but without proper management of that model the church planting effort may go in unintended directions and end up undesirably skewed toward mission or the Tradition.
        Four of the five models defined by the North American Missions Board are suitable for planting churches that can balance mission and the Tradition.  Only the seeker-sensitive model is inherently skewed to one over the other.  The similarities between the program-based and purpose-based models are so strong that one of these models should be set aside.  Since the purpose-based model provides a mechanism for keeping a church plant from becoming imbalanced, it is reasonable to retain it over the program-based model.
        Whichever model is used for a church planting effort, the planter or team must be intentional about balancing mission and the Tradition if there is going to be any balance.  By themselves, models will not produce the desired balance.  They must be managed.  The key to balancing mission and the Tradition when deploying the purpose-based model is defining purposes that work to keep them in balance.  For the relational-based model, it is incorporating the sense of the universal church into the ethos of the small groups that are formed.  In the ministry-based model, the key to balance is ensuring that the love and compassion that is extended to those being served is done overtly in the name of Christ and His church.  Above all, the church planter or planting team must value the Great Tradition, have a passion for liberating those who are enslaved to cultures hostile to Christ, and be committed to keeping mission and the Tradition in balance.

 



WORKS CITED


Guder, Darrell L. (ed.). Missional Church: A Vision for the Sending of the Church in North America. Grand Rapids: William B. Eerdmans, 1998.
Merriam-Webster. The Merriam-Webster Dictionary. 2005.
North American Mission Board. Church Planting Village. 2010. http://www.churchplantingvillage.net/churchplantingvillagepb.aspx?pageid=8589990647 (accessed 2011).
Stetzer, Ed. NewChurches. 2007. http://www.newchurches.com/tutorial07-models-of-planting/ (accessed 2011).
—. Planting Missional Churches. Nashville: Broadman & Holman, 2006.
Tappert, T.G. (ed.). The Book of Concord. Philadelphia: Fortress Press, 1959.
Warren, Rick. The Purpose Driven Church. Grand Rapids: Zondervan, 1995.


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